{"id":10127,"date":"2026-05-14T15:21:58","date_gmt":"2026-05-14T20:21:58","guid":{"rendered":"https:\/\/westplexnews.com\/?p=10127"},"modified":"2026-05-14T16:10:45","modified_gmt":"2026-05-14T21:10:45","slug":"good-day-farm-faces-second-missouri-antitrust-lawsuit-in-two-weeks","status":"publish","type":"post","link":"https:\/\/missouriindependent.com\/2026\/05\/14\/good-day-farm-faces-second-missouri-antitrust-lawsuit-in-two-weeks\/","title":{"rendered":"Good Day Farm faces second Missouri antitrust lawsuit in two weeks"},"content":{"rendered":"<figure><figcaption>\n<p style=\"font-size:12px\">Good Day Farm Dispensary in St. Louis, MO (Photo by Rebecca Rivas\/The Missouri Independent)<\/p>\n<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Missouri\u2019s largest marijuana company is facing a second antitrust lawsuit in two weeks, this time from a Kansas City consumer who alleges Good Day Farm and more than 40 affiliated LLCs used a web of dispensary licenses to limit competition and inflate prices.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Damon Frost Jr., a general contractor in Kansas City, filed the class-action lawsuit in Jackson County Circuit Court earlier this month on behalf of Missouri residents who purchased recreational cannabis products from the defendants.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cDefendants\u2019 illegal scheme has successfully limited choice and locked out third party brands,\u201d the lawsuit states, \u201cthereby decreasing competition and increasing costs for Missouri consumers.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Frost and class members seek to dismantle the alleged operation and recover damages for consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In a statement to The Independent, Lisa Weser, a spokeswoman for Good Day Farm said the claims in the lawsuit are \u201cbaseless and without merit. Our company operates in full compliance with all applicable Missouri state laws and regulations, and we will vigorously defend that record.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Frost declined to comment about the lawsuit.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is the second class-action lawsuit filed against Good Day Farm and dozens of affiliates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The <\/span><a href=\"https:\/\/www.courts.mo.gov\/casenet\/cases\/newHeader.do?inputVO.caseNumber=2616-CV14550&amp;inputVO.courtId=CT16&amp;inputVO.isTicket=false#header\" target=\"_blank\"><span style=\"font-weight: 400\">first<\/span><\/a><span style=\"font-weight: 400\"> lawsuit came two weeks ago and was <\/span><span style=\"font-weight: 400\">led by two Missouri marijuana manufacturing companies who alleged that Good Day Farm and its affiliates are tied through ownership records, management structures and acquisition agreements to more than 60 of Missouri\u2019s 224 dispensary licenses \u2014 more than a quarter of the market.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">They\u2019ve used that structure, the lawsuit alleges, to form an \u201cillegal cartel,\u201d coordinating pricing, product supply and retail operations across dispensaries that do not all operate under the Good Day Farm name.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWe will not allow aggressive legal tactics to distract us from what matters most: our mission to deliver uninterrupted service and exceptional products to the patients, customers and employees who rely on us,\u201d Weser said in an emailed statement.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><strong>    <\/p>\n<h4 class=\"editorialSubhed\">Controlling the market<\/h4>\n<p>\t<\/strong><\/p>\n<p><span style=\"font-weight: 400\">When Missouri voters legalized recreational marijuana in 2022, the constitutional amendment they approved carried forward a limit meant to prevent any single company from controlling too much of the market.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But one key phrase from the state\u2019s medical marijuana law was gone.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The constitution\u2019s medical marijuana provision barred the state from issuing more than five dispensary licenses to any entity under \u201csubstantially common control, ownership, or management.\u201d The recreational marijuana amendment instead says an entity may not own more than 10% of total dispensary licenses, dropping the language covering common control and management.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That change received little public attention during the campaign. But records obtained by The Independent show it helped create an opening for Good Day Farm, the Little Rock-based marijuana company that was the leading donor to the legalization campaign, to build a much larger footprint in Missouri than the state\u2019s license cap might appear to allow.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Good Day Farm first began operating in Missouri in 2020, according to its earliest LLC registration with the Secretary of State.<\/span><\/p>\n<p><span style=\"font-weight: 400\">After the 2022 constitutional amendment passed, company employees registered two additional LLCs \u2014 one in November 2022 and another in February 2024 \u2014 that went on to acquire 20 dispensaries, two manufacturing facilities and two cultivation sites, according to state business records.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"t891AhxBJm\">\n<p><a href=\"https:\/\/missouriindependent.com\/2026\/05\/01\/arkansas-marijuana-company-tied-to-more-than-a-quarter-of-missouri-dispensaries\/\">Arkansas marijuana company tied to more than a quarter of Missouri dispensaries<\/a><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"https:\/\/missouriindependent.com\/2026\/05\/01\/arkansas-marijuana-company-tied-to-more-than-a-quarter-of-missouri-dispensaries\/embed\/#?secret=v7ypdm2Eb6#?secret=t891AhxBJm\" data-secret=\"t891AhxBJm\" width=\"500\" height=\"282\" frameborder=\"0\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400\">Ownership records the Independent obtained related to Good Day Farm and the LLCs affiliated resulted in numerous \u201ccommon control affidavits\u201d owners previously had to sign before recreational marijuana passed in November 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Frost argues in his lawsuit that Missouri marijuana laws allow for no more than 22 dispensaries to be under \u201csubstantially common control, ownership or management.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">A review by The Independent of publicly-available marijuana business compliance records revealed the state no longer requires owners of licensed dispensaries, manufacturers and cultivators to submit affidavits attesting they don\u2019t share common control or management with other licenses.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When asked about the timing of the affidavits, Lisa Cox, a spokeswoman for the Missouri Department of Health and Senior Services, which oversees the Division of Cannabis Regulation, confirmed that the division \u201cdiscontinued collection\u201d of that affidavit when the constitution was amended.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThe law and rules do not require analysis for substantially common control or management with comprehensive licenses,\u201d Cox said.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The only exception is testing facilities, Cox said, who must still affirm that they are not under substantially common control with testing labs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The first lawsuit, filed by Vibe Cannabis and Local Cannabis manufacturing licensees, included an <\/span><a href=\"https:\/\/mocannabisclass.org\/wp-content\/uploads\/2026\/04\/2026-04-28-CPC-Missouri-Smithville-v.-Good-Day-Farm-Combined-Petition-Attachments.pdf\" target=\"_blank\"><span style=\"font-weight: 400\">agreement<\/span><\/a><span style=\"font-weight: 400\"> that sheds some light on how the acquisitions of licenses occurred, why there\u2019s so many affiliated LLCs and who actually controls those licenses.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The agreement outlined that outside investors would formally own an LLC that would acquire 10 licenses. However the LLC\u2019s manager, selected by Good Day Farm, would make \u201call decisions,\u201d including pricing and product selection across the dispensaries.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThe manager and\/or its affiliates,\u201d the agreement states, \u201calso operate multiple other dispensaries, cultivation facilities and processing facilities in the Missouri marijuana industry.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Frost\u2019s lawsuit argues Good Day and its affiliates are violating state consumer protection law, known as the Missouri Merchandising Practices Act.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cAll class members have suffered and will continue to suffer injury as a direct and proximate result of the combination and conspiracy between defendants that is ongoing,\u201d the lawsuit states, \u201cand relief will benefit all class members.\u201d<\/span><\/p>\n<p>Click on the link at the top of this article to be taken to the complete article.<\/p><p>This <a target='_blank' rel=\"nofollow\" href=\"https:\/\/missouriindependent.com\/2026\/05\/14\/good-day-farm-faces-second-missouri-antitrust-lawsuit-in-two-weeks\/\">post<\/a> was originally published on <a target='_blank' rel=\"nofollow\" href=\"https:\/\/missouriindependent.com\/\">this site<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Missouri\u2019s largest marijuana company is facing a second antitrust lawsuit in two weeks, this time from a Kansas City consumer who alleges Good Day Farm and more than 40 affiliated LLCs used a web of dispensary licenses to limit competition and inflate prices. Damon Frost Jr., a general contractor in Kansas City, filed the class-action [\u2026]<\/p>\n","protected":false},"author":15,"featured_media":10129,"comment_status":"close","ping_status":"","sticky":false,"template":"","format":"link","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-10127","post","type-post","status-publish","format-link","has-post-thumbnail","hentry","category-missouri-independent","post_format-post-format-link"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Good Day Farm faces second Missouri antitrust lawsuit in two weeks - WestplexNews.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/missouriindependent.com\/2026\/05\/14\/good-day-farm-faces-second-missouri-antitrust-lawsuit-in-two-weeks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good Day Farm faces second Missouri antitrust lawsuit in two weeks - WestplexNews.com\" \/>\n<meta property=\"og:description\" content=\"Missouri\u2019s largest marijuana company is facing a second antitrust lawsuit in two weeks, this time from a Kansas City consumer who alleges Good Day Farm and more than 40 affiliated LLCs used a web of dispensary licenses to limit competition and inflate prices. 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